Fast-Strategy Framework
The Fast-Strategy Framework (FSF) offers a comprehensive approach to elevate B2B SaaS marketing through structured strategy sprints over an initial 8-week period.
We'll guide you through the 4-stage framework to align positioning, messaging, and a go-to-market approach which will transform your tech business from a commodity vendor into a strategic partner.
Phase 1: Discovery – Uncovering the Core
The Discovery phase spans weeks 1-2 and focuses on deeply understanding the startup's innovation, target market, and positioning challenges.
Founders Workshop
2-hour facilitated session to unpack vision, define problems, target markets, and identify adoption barriers.
Market Analysis
Map competitors, conduct analysis, research customer reviews, identify market opportunities.
Messaging Audit
Review marketing materials for value proposition clarity, differentiation, and audience alignment.
CRM Audit
Map the funnel, identify conversion points, segment customers by fit.
Phase 2: Upgrade - Crafting the Story
The Upgrade phase occurs during weeks 3-4 and focuses on developing a clear, compelling narrative and market position.
Positioning Development
Define market category, articulate customer problems and develop concise & differentiated value propositions.
Strategic Narrative
Create a strong narrative helps your business stand out by highlighting its unique value proposition and how it addresses customer needs.
ICP Defintion
Develop detailed Ideal Customer Profiles (ICPs) with demographics, firmographics, pain points, purchase drivers and objections
Phase 3: Activate - Bringing the Message to Life
The Activate phase spans weeks 5-6 and focuses on creating tangible assets and a go-to-market strategy.
Core Messaging Framework
Develop key messages for all stakeholders using a messaging matrix.
Asset Creation
Build a sales-ready pitch deck, website copy, and create high-value lead magnets.
This phase transforms strategic positioning into practical tools that GTM teams can use immediately, ensuring consistent messaging across all customer touch points.
Phase 4: Deliver - Setting Foundations for Growth
The Deliver phase occurs during weeks 7-8 and focuses on building scalable marketing systems aligned with growth goals.
Marketing Plan
A detailed tactical plan with target channels, activity calendar, and budget allocation
Metrics & Measurement
Defined success metrics including conversion rates, acquisition costs, and customer lifetime value
GTM Playbooks
Deliver marketing plan with outbound templates, content creation tips, and scaling strategies
Ongoing Support
Regular check-ins and on-demand support for campaigns, pitches or launches
This phase ensures the startup has both strategic direction and practical tools to execute effectively, with clear metrics to measure success.
Transformational Outcomes
↑ACV
Higher Contract Value
Improved targeting and alignment on Ideal Customer Profile increases Average Contract Value
↑Win%
Improved Win Rate
Clear positioning and messaging leads to higher conversion rates and sales success
↑LTV
Better Retention
Strategic alignment creates stronger customer relationships and improved lifetime value
Implementation Timeline
FSF unfolds over an 8-week sprint, with each phase building upon the previous. Following the initial sprint, ongoing advisory partnership provides regular check-ins to refine strategy based on market feedback and on-demand support for investor pitches or major product launches, ensuring sustained growth and adaptation.

Weeks 1-2: Discovery
Uncover core insights
Weeks 3-4: Customisation
Craft a compelling story
Weeks 5-6: Activation
Bring your message to life
Weeks 7-8: Delivery
Set growth foundations for the future
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